How To Make Perfect Tape And Reel Packaging For Your Crafts

 

It seems like every manufacturer out there is designing new packaging for their goods. From bottled wine to craft beer, these bottles and cans are everywhere. So many people have come to rely on these packages as a trusted way to store, transport, and display their goods. While it may seem like there is no end to the number of designs available for these ubiquitous containers, in fact, that’s not the case. What’s really important when choosing the perfect tape and reel packaging for your crafts is that you’re putting your product first. It doesn’t matter how many innovative designs are available if your packaging isn't appealing or functional — people will only buy from companies they trust. Tape and reel suppliers can vary in quality but all should meet certain criteria before being approved by their customer base as a packaging tape supplier of choice. While some offer great customer service, others can leave you confused over what they actually do or don’t offer so be sure to ask the right questions before selecting a company as a vendor of choice. Here are some simple tips that will help you make the perfect tape and reel packaging for your craft:

 

Know Your Audience

Most craftspeople will produce goods that can be used for gift baskets, wedding favors, and other consumer goods. Others will focus more on specialty items, like personalized mason jars or unique coasters. Yet others might produce products that are exclusively intended for trade shows and events, like bags and boxes for trade shows. When choosing the perfect tape and reel packaging for your crafts, it’s important to understand what your audience likes. This will help you create a memorable, eye-catching package that meets the expectations of your target audience. Here are a few questions to get you started: What are they expecting to see? What do they want to see? And most importantly, what is the main purpose of their visit?

 

Make your packaging easy to use

Think about the way your customers use and interact with your goods. Do they open the package in their office or home? What is their first thought when they see your product? If you’re like many craftspeople, you place high value on your product’s ability to be used as intended. If your customers aren’t able to easily access the goods within your carton or can’t easily open the package to access their goods, you’ve failed them. In order to ensure that your customers are able to easily access and use your goods, you must make your packaging easy to use. Packaging should be able to be opened with one hand, be stable on a table or other surface, and remain open while your goods are being stored. There are many ways to go about this. One option is to use a clip-Togethers-like closure that allows your customers to open the package with one hand. While that’s a nice feature, it’s not the only solution. You can also go a step further and use a Velcro closure that allows your customers to easily access their goods from all angles. There are many ways to go about this.

 

Use color effectively

One of the best ways to make your goods stand out from the crowd is to use color effectively. Consumers expect brands with colorful and attractive packages, after all, and your products will have to look good as well if they want to be selected as the winner in the crowd. Your packages should be striking enough to draw attention, but colorful enough to keep the customer’s eye wandering. To keep your colors simple, begin with your primary colors: blue, red, and yellow. Even with these easy-to-recognize colors, there are endless possibilities for other colors that can help distinguish your goods from the crowd.

 

Don’t skimp on the graphics

Your graphics play an important role in helping your customers visualize their needs and wants when it comes to your goods. Vague or ambiguous graphics will do little to nothing to help your customers make informed buying decisions. All they’ll see is a mess of colors, letters, and numbers. On the other hand, clear, simple graphics that guide the eye through the product’s features and functionality are immediately useful and easy to understand. While there are many ways to go about this. One option is to use a bulls-eye-like design that helps your customers easily perceive the main functions of your goods. You can also go a step further and use a 3D model to help your customers visualize their goods and their desired features.

 

Be sure your supplier can produce what you need

Tape and reel manufacturers can vary in quality but all should meet certain criteria before being approved by their customer base as a supplier of choice. While some offer great customer service, others can leave you confused over what they actually do or don’t offer so be sure to ask the right questions before selecting a company as a vendor of choice. Here are some simple tips that will help you make the perfect tape and reel packaging for your crafts: Is the company a member of the Association of Packaging and Design Chemists (APDD)? Are they a member of another association or organization related to packaging, like the Packaging and Labels Association (PPLA) or the International Trade Union of Metalworkers (ITUMW)? Do they have a reputation for quality?

 

Know your production requirements

While it’s nice to think that your products will be the center of attention at every industry show, in order to ensure that your products will be displayed appropriately, you’ll need to know the dimensions of the space you’ll be renting out. If you don’t know these dimensions, you’ll likely be dealing with a significant learning curve when it comes time to rent a venue. If you have questions about what dimensions your ideal space should be, talk to a pro. According to the Society of Manufacturing Engineers, a good place to start is between 60 and 80 centimeters in height; this is the approximate distance between the ceiling and the point where a product is displayed.

 

Bottom line

Your customers will likely notice the differences between your packaging and the products you’re showcasing. That’s where you come in. By choosing the right materials and following these tips, you can make your tape and reel packaging for your crafts the perfect fit.

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